A login just for companies that gives your corporate clients an easier way to book your hotel, and a way for you to ensure that they are only seeing the negotiated rates. You can create rates specifically for your corporate clients, and prevent them from seeing any other type of rate.
In addition, with no GDS fees, the cost is significantly lower than other channels.
Corporate clients can save their information in the system, as well as run reports about who is traveling where on what date for how much money, giving the corporate client greater breadth of information than other systems. This level of access creates an incentive for the company to want to book your hotel more often.